Magazine Dreams
Genki Media has been tapped by leading media outlet District Fray for strategic consultation. When District Fray, a lifestyle and entertainment publication focused on all facets of modern life in the D.C. area with an emphasis on hyperlocal happenings, aimed to make a dynamic comeback post-pandemic, positioning itself as the go-to media brand for millennials and Gen Z in Washington DC, they turned to Genki Media to provide expert coaching.
Personalized Coaching
Working closely with both the District Fray, CEO Robert Kinsler and the magazine’s Editor-in-Chief, Monica Alford, Genki Media founder Michael M Clements helped navigate the company from the pandemic doldrums and into the heat of the post-COVID washington social scene. Through weekly strategic meetings, Genki Media played a pivotal role in transforming District Fray into one of the most prominent brands in Washington DC, not only enhancing its visibility but also steering it towards financial profitability.
“Working with the District Fray team was an amazing experience. Monica is a truly talented media maven. To be able to apply my decade’s worth of publishing experience from the Washington DC area to this excited innovative brand was a fun and rewarding challenge,” said Clements.