District Fray Magazine
In 2021, District Fray, a forward-thinking lifestyle media company, aimed to make a dynamic comeback post-pandemic, positioning itself as the go-to media brand for millennials and Gen Z in Washington DC. To achieve this, Genki Media was enlisted to provide expert coaching, working closely with both the CEO of District Fray and the magazine’s Editor-in-Chief. Through weekly strategic meetings, Genki Media played a pivotal role in transforming District Fray into one of the most prominent brands in Washington DC, not only enhancing its visibility but also steering it towards financial profitability.
Genki Media provide coaching to District Fray CEO and editor in chief
The publication became a leading voice for millennials and Gen Z in Washington DC and the company financials improved while navigating a challenging post-pandemic re-launch
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